The creative brief was to market these artisan-crafted ceramic mugs from Portugal...in May.
We landed on a creative strategy centered around charm and personality, using a group of real Crate and Barrel associates to share something about their favorite mug. The result was fresh, stylish and an engaging experience featuring looping video and beautiful imagery that drove strong sales of this collection.
WHAT I DID
- Creative direction
- Art Direction
- Landing page design
- Drove $47k in revenue in 2 months, exceeding expectations