Breaking the Mold

The team, which is comprised of myself, the Digital Creative Director and the Senior Content Creator, aims to make a fresh, relatable brand positioning campaign that starts a new conversation with the public about living today.


We’re designing a 360 degree campaign that starts a robust conversation on social media around real life today. We plan to produce a steady stream of non-salesy, actually compelling content, begin a co-collaboration with the public on new product prototypes aimed at solving life’s trickiest spaces and situations, and thinking about the future of the connected home with tech partners. 

We think by getting real and talking about life’s awkward moments (the closet full of board games that the partner will never throw away; the partner’s phone screen light when you’re trying to sleep, etc.) as well as the heart-warming ones we can begin bring new relevance and meaning to the brand.


The campaign will launch early 2019.