Jonathan Liss

Jonathan Liss https://jonathanliss.com Jonathan Liss Mon, 21 Sep 2026 18:44:35 +0000 https://jonathanliss.com en Hero https://jonathanliss.com/Hero Mon, 21 Sep 2026 18:24:10 +0000 Jonathan Liss https://jonathanliss.com/Hero window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Multi-channel  Delivering excellent, on-brand design across channels On-site event graphics https://jonathanliss.com/On-site-event-graphics Mon, 21 Sep 2026 18:27:19 +0000 Jonathan Liss https://jonathanliss.com/On-site-event-graphics window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); MULTI-CHANNEL CAMPAIGN As part of ION’s in-house creative agency, I supported ION Analytics and its brand Wealthmonitor in designing the booth graphics for an on-site event in 2026.WHAT I DID  Graphic design3-D renderingCollaboration with stakeholders and vendors Ebook Campaign https://jonathanliss.com/Ebook-Campaign Mon, 21 Sep 2026 18:44:35 +0000 Jonathan Liss https://jonathanliss.com/Ebook-Campaign window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); MULTI-CHANNELI supported an ION Commodities Ebook marketing campaign with cross-channel design deliverables.  WHAT I DID  Graphic design for print, email, and social mediaCollaborated with stakeholdersAdhered to brand guidelinesDelivered on-schedule Home https://jonathanliss.com/Home Fri, 24 Aug 2018 19:05:22 +0000 Jonathan Liss https://jonathanliss.com/Home Welcome to my design portfolio This site documents some highlights of my work as a senior and lead in-house visual and product designer for enterprise clients in ecommerce and fintech SaaS, as well as examples of my brand and web design work for a range of freelance clients. Fintech SaaS https://jonathanliss.com/Fintech-SaaS-1 Fri, 18 Sep 2026 20:11:51 +0000 Jonathan Liss https://jonathanliss.com/Fintech-SaaS-1 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Fintech SaaS Product Design Backstop Home Base Making SaaS friendly, accessible, and work harder for users. Backstop Solutions https://jonathanliss.com/Backstop-Solutions Fri, 18 Sep 2026 20:15:15 +0000 Jonathan Liss https://jonathanliss.com/Backstop-Solutions window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); CASE STUDY Backstop is a powerful cloud-based productivity suite (B2B SaaS) used by the alternative investment industry to streamline their work processes and develop insights needed to make the best investment decisions. I led the redesign of the overall Backstop UI, and led the design of a flagship offering: Home Base. This new experience let Backstop users may see a range of data aggregated in a single place customized to suite their specific needs. Home Base is targeted at investment managers who want to monitor their team’s activities and performance, overall win rate, pipeline health, lead sources and more. WHAT I DID  Set UI/Visual design directionMentor junior designersUI accessibility compliance and documentationCollaborate with product management and React JS engineering teamsDesigned on FigmaREAD THE CASE STUDY Crate and Barrel Overview https://jonathanliss.com/Crate-and-Barrel-Overview Mon, 15 Oct 2018 02:40:02 +0000 Jonathan Liss https://jonathanliss.com/Crate-and-Barrel-Overview window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Ecommerce Embracing the Medium at Crate and Barrel It was a privilege to serve a brand I hold in high esteem and help the company’s home page and campaign landing pages inspire, engage and delight users. Home Page Redesign https://jonathanliss.com/Home-Page-Redesign Thu, 04 Jan 2018 06:37:59 +0000 Jonathan Liss https://jonathanliss.com/Home-Page-Redesign window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Homepage RedesignCrate and Barrel began as a brick-and-mortar store, but its catalog eventually became the company’s primary engine for photography and its overall creative direction. The website, until I designed this prototype, re-purposed static photo assets originally shot for print.  The web is a dynamic, cinematic medium, after all, and I felt we could deliver a more impactful presentation through a wider template, a dynamic use of photography, introducing motion and interactive experiences and using typography in bolder, more editorial ways.   This design has influenced the way the site is designed even now and has had a lasting impact on the creative organization by demonstrating the use-case for creating different photographic, video and interactive assets specifically for the ecommerce site.  WHAT I DID Creative Direction                               Visual DesignDesigned Interactive FeaturesCollaborated with FEDsCollaborated with Business’ NEW LEVELS OF PERFORMANCE The new design out-performed previous formats across all KPIs, including conversion, engagement and bounce rate, among other metrics. IMPACT New design helped influence direction of entire creative organization by shining a light on the unique potential of the digital medium to inspire and entertain customers and prompting change internally. Artisan Mugs https://jonathanliss.com/Artisan-Mugs Mon, 15 Oct 2018 16:38:19 +0000 Jonathan Liss https://jonathanliss.com/Artisan-Mugs window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Artisan MugsThe creative brief was to market these artisan-crafted ceramic mugs from Portugal...in May. We landed on a creative strategy centered around charm and personality, using a group of real Crate and Barrel associates to share something about their favorite mug. The result was fresh, stylish and an engaging experience featuring looping video and beautiful imagery that drove strong sales of this collection. <img width="1700" height="1545" width_o="1700" height_o="1545" data-src="https://freight.cargo.site/t/original/i/130e91aad6dd4ae42029528e73ad0572852959a6839da73a7105ed72a04fc2f7/mugs_mobile_iso_1.png" data-mid="26244789" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/130e91aad6dd4ae42029528e73ad0572852959a6839da73a7105ed72a04fc2f7/mugs_mobile_iso_1.png" /> NEW LEVELS OF PERFORMANCE The new design out-performed previous formats across all KPIs, including conversion, engagement and bounce rate, among other metrics. WHAT I DID Creative and Art Direction                          Visual DesignDesigned Interactive FeaturesCollaborated with FEDs Holiday Gift Guides 2017 https://jonathanliss.com/Holiday-Gift-Guides-2017 Thu, 04 Jan 2018 05:28:59 +0000 Jonathan Liss https://jonathanliss.com/Holiday-Gift-Guides-2017 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Holiday Gift Guide 2017The creative brief was to make an inspiring shopping experience featuring a group of curated landing pages, each with a specific theme. We used beautiful photography from the catalog team in conjunction with video and cinemagraphs planned specifically for this page. <img width="1594" height="1470" width_o="1594" height_o="1470" data-src="https://freight.cargo.site/t/original/i/a80dc7bac454b996ebc1e5f421844157bcab68a4134efc2f3b390f72bd9c4f98/mGG17_isometric.png" data-mid="9691440" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/a80dc7bac454b996ebc1e5f421844157bcab68a4134efc2f3b390f72bd9c4f98/mGG17_isometric.png" />IMPACT This design saw robust performance and engagement, and specifically featured mobile-first considerations that provided valuable learnings for future iterations of the project.  WHAT I DID Creative and Art Direction                               Visual DesignCollaborated with studio to create cinemagraphsDesigned Interactive FeaturesCollaborated with FEDs                            