Jonathan Liss

Jonathan Liss https://jonathanliss.com Jonathan Liss Mon, 15 Oct 2018 16:38:19 +0000 https://jonathanliss.com en Home https://jonathanliss.com/Home Fri, 24 Aug 2018 19:05:22 +0000 Jonathan Liss https://jonathanliss.com/Home Welcome to my portfolio. I'm Jonathan Liss - a design leader and mentor with over twelve years' experience helping enterprise build meaningful digital experiences that earn customer love and advance business goals. Crate and Barrel Overview https://jonathanliss.com/Crate-and-Barrel-Overview Mon, 15 Oct 2018 02:40:02 +0000 Jonathan Liss https://jonathanliss.com/Crate-and-Barrel-Overview window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); <img src="https://freight.cargo.site/t/original/i/40c9b7f5b41bbced6779567c6fe7456b0ca71aabe5f9e77d713e997b17a6d0f1/crate_logo_white.png" alt="crate and barrel logo"> Design Lead, Ecom Brand TeamEmbracing the MediumPrincipal driver of innovation in our use of the digital medium to inspire customers, modernize the brand’s expression online and improve all business KPIs. Home Page Redesign https://jonathanliss.com/Home-Page-Redesign Thu, 04 Jan 2018 06:37:59 +0000 Jonathan Liss https://jonathanliss.com/Home-Page-Redesign window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Homepage RedesignCrate and Barrel began as a brick-and-mortar store, but its catalog eventually became the company’s primary engine for photography and its overall creative direction. The website, until I designed this prototype, re-purposed static photo assets originally shot for print.  The web is a dynamic, cinematic medium, after all, and I felt we could deliver a more impactful presentation through a wider template, a dynamic use of photography, introducing motion and interactive experiences and using typography in bolder, more editorial ways.   This design has influenced the way the site is designed even now and has had a lasting impact on the creative organization by demonstrating the use-case for creating different photographic, video and interactive assets specifically for the ecommerce site.  WHAT I DID Creative Direction                               Visual DesignDesigned Interactive FeaturesCollaborated with FEDsCollaborated with Business’ NEW LEVELS OF PERFORMANCE The new design out-performed previous formats across all KPIs, including conversion, engagement and bounce rate, among other metrics. IMPACT New design helped influence direction of entire creative organization by shining a light on the unique potential of the digital medium to inspire and entertain customers and prompting change internally. Artisan Mugs https://jonathanliss.com/Artisan-Mugs Mon, 15 Oct 2018 16:38:19 +0000 Jonathan Liss https://jonathanliss.com/Artisan-Mugs window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Artisan MugsThe creative brief was to market these artisan-crafted ceramic mugs from Portugal...in May. We landed on a creative strategy centered around charm and personality, using a group of real Crate and Barrel associates to share something about their favorite mug. The result was fresh, stylish and an engaging experience featuring looping video and beautiful imagery that drove strong sales of this collection. <img width="1700" height="1545" width_o="1700" height_o="1545" data-src="https://freight.cargo.site/t/original/i/130e91aad6dd4ae42029528e73ad0572852959a6839da73a7105ed72a04fc2f7/mugs_mobile_iso_1.png" data-mid="26244789" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/130e91aad6dd4ae42029528e73ad0572852959a6839da73a7105ed72a04fc2f7/mugs_mobile_iso_1.png" /> NEW LEVELS OF PERFORMANCE The new design out-performed previous formats across all KPIs, including conversion, engagement and bounce rate, among other metrics. WHAT I DID Creative and Art Direction                          Visual DesignDesigned Interactive FeaturesCollaborated with FEDs Holiday Gift Guides 2017 https://jonathanliss.com/Holiday-Gift-Guides-2017 Thu, 04 Jan 2018 05:28:59 +0000 Jonathan Liss https://jonathanliss.com/Holiday-Gift-Guides-2017 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Holiday Gift Guide 2017The creative brief was to make an inspiring shopping experience featuring a group of curated landing pages, each with a specific theme. We used beautiful photography from the catalog team in conjunction with video and cinemagraphs planned specifically for this page. <img width="1594" height="1470" width_o="1594" height_o="1470" data-src="https://freight.cargo.site/t/original/i/a80dc7bac454b996ebc1e5f421844157bcab68a4134efc2f3b390f72bd9c4f98/mGG17_isometric.png" data-mid="9691440" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/a80dc7bac454b996ebc1e5f421844157bcab68a4134efc2f3b390f72bd9c4f98/mGG17_isometric.png" />IMPACT This design saw robust performance and engagement, and specifically featured mobile-first considerations that provided valuable learnings for future iterations of the project.  WHAT I DID Creative and Art Direction                               Visual DesignCollaborated with studio to create cinemagraphsDesigned Interactive FeaturesCollaborated with FEDs                             Urban Farmer https://jonathanliss.com/Urban-Farmer Sat, 30 Dec 2017 21:40:56 +0000 Jonathan Liss https://jonathanliss.com/Urban-Farmer window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-32925401-1'); gtag('set', {'user_id': 'USER_ID'}); // Set the user ID using signed-in user_id. ga('set', 'userId', 'USER_ID'); // Set the user ID using signed-in user_id. <img width="1700" height="1545" width_o="1700" height_o="1545" data-src="https://freight.cargo.site/t/original/i/0acc937dbca8b8c5d379224f7ff4a89fc78eff8e336e0a4bba477fe64e62bc4f/urban-farmer-isometric-mobile.png" data-mid="9336042" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/0acc937dbca8b8c5d379224f7ff4a89fc78eff8e336e0a4bba477fe64e62bc4f/urban-farmer-isometric-mobile.png" /> Urban Farmer Crate and Barrel partnered with Wüsthof to design a new product line called “Urban Farmer”, meant for the garden-to-table set.We worked with our ad agency to create a video during the outdoor shoot in California for the landing page. This allowed us to show the product in a warm family setting. Interactive elements on the page let users learn more about product features. Visit the page   Metropolitan Home https://jonathanliss.com/Metropolitan-Home Sun, 21 Jan 2018 06:53:33 +0000 Jonathan Liss https://jonathanliss.com/Metropolitan-Home window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-32925401-1'); gtag('set', {'user_id': 'USER_ID'}); // Set the user ID using signed-in user_id. ga('set', 'userId', 'USER_ID'); // Set the user ID using signed-in user_id. <img width="1594" height="1470" width_o="1594" height_o="1470" data-src="https://freight.cargo.site/t/original/i/52cc45202ceb9e38b57a790961a8cb01080da4ed779f0c4ef1ae4ba66b744431/methome_isometric.png" data-mid="9691718" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/52cc45202ceb9e38b57a790961a8cb01080da4ed779f0c4ef1ae4ba66b744431/methome_isometric.png" /> Metropolitan Home A shoppable landing page synced with advertorial content in the newest incarnation of Metropolitan Home magazine. Freelance Projects Overview https://jonathanliss.com/Freelance-Projects-Overview Mon, 01 Jan 2018 04:46:32 +0000 Jonathan Liss https://jonathanliss.com/Freelance-Projects-Overview window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); Select Freelance Works Since 2008 Best (Digital) Foot Forward I’m privileged to have worked with a broad range of clients on independent branding and site design projects. Each collaboration was an opportunity for me to learn how to make impactful work for the web. SKILL SET   Brand/Identity Design Content Strategy Creative Direction Visual Design Photo Art Direction Information Architecture HTML/CSSImplementation of JS Wordpress Theming Illustration Copywriting PARTIAL CLIENT LIST   Temperance Beer Company Hagerty Consulting Cynthia Cannell Literary Agency Michael Cannell Jim Romenesko Slate Design Kraft Foods Evanston Chamber of Commerce MedFit Partners, Inc. Phawker.com Heath Brandon Matthew Rudy Michael Cannell https://jonathanliss.com/Michael-Cannell Mon, 01 Jan 2018 04:46:54 +0000 Jonathan Liss https://jonathanliss.com/Michael-Cannell window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); FREELANCE PROJECT Michael Cannell Author Site Michael Cannell is a New-York based author and journalist. WHAT I DID  Creative directionSite designCustom HTML/CSS with Squarespace template. Slate Design https://jonathanliss.com/Slate-Design Mon, 01 Jan 2018 04:47:27 +0000 Jonathan Liss https://jonathanliss.com/Slate-Design window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '32925401'); FREELANCE PROJECT Slate Design Slate Design, Ltd—founded by Mark Daniel in 2001—is a design studio specializing in modern furniture and product design. WHAT I DID  Creative directionDirected photo shootPhoto post-productionSite DesignHTML/CSS STYLIST Kristen Anderson PHOTOGRAPHER Ozzie Ramsay