New vision for the homepage
My redesign of the homepage in March 2016 used a new full-width template, bolder
typography and motion, and is one of my most important achievements at Crate and Barrel. In A/B testing the new version of the homepage outperformed against our older, more static approach.
This project set the stage for a whole new creative and art direction for the brand areas of the site—one that continues to evolve and mature.