A bold digital impact
for a historic brand.

As Design Lead for the ecommerce brand team, I’ve been a principal driver of innovation for the marketing layer of crateandbarrel.com. We’re trying to create a customer experience that’s inspiring, engaging, beautiful, modern, shoppable and highly-usable.

Reporting to the Digital Creative Director, I represent the digital channels in collaborating across disciplines on  top-tier company campaigns, installations and promotions.

I manage the five visual designers, art-directors and production designers responsible for the inspiration layer of the website and the iOS app.